The world of cosmetics is restless. Is it a riot? No, it’s a revolution!
Industrial beauty products are no longer popular. Allergies, rash, hormonal disorders…the ingredients derived from petrol are accused of being harmful for our health (and the planet). Thus, they are less present in our bathroom and vanity cases. Healthier, more responsible, the organic and natural cosmetics are preferred.
In this respect, Virginie and Delphine have created Z&MA. The two Parisian moms, long-time supporters of this new kind of cosmetics, couldn’t find any organic skincare and beauty products for their teens. They decided to launch their own brand dedicated to this generation, being sensitive to the environment and thorough with skincare and body products.
Passionate and determined, they underwent a natural dermo-cosmetic training in order to know more about the ingredients that need to be used for efficient formulas and that don’t require petro chemistry. After several months of research, they have selected a laboratory near Toulouse that shares their values and ready to accompany them in their project.
As they were observing that organic products were often associated with a dull and gloomy image, the two friends created a neat brand with codes and values adapted to their target.
Two logos reflect the newly created brand and the blazon, which can be found on every product, is the element of the gang and the community.
Z&MA offers to the Z generation something to pamper their skin with natural products and makeup, organic certified, efficient and pleasant. More than just a brand, it’s an involved gang whose motto sums up the philosophy:
No petrol, just beauty!