The world of cosmetics is restless. Is it a riot? No, it’s a revolution!
Industrial beauty products are no longer popular. Allergies, rash, hormonal disorders…the ingredients derived from petrol are accused of being harmful for our health (and the planet). Thus, they are less present in our bathroom and vanity cases. Healthier, more responsible, the organic and natural cosmetics are preferred.
In this respect, Virginie and Delphine have created Z&MA. The two Parisian moms, long-time supporters of this new kind of cosmetics, couldn’t find any organic skincare and beauty products for their teens. They decided to launch their own brand dedicated to this generation, being sensitive to the environment and thorough with skincare and body products.
Passionate and determined, they underwent a natural dermo-cosmetic training in order to know more about the ingredients that need to be used for efficient formulas and that don’t require petro chemistry. As they were observing that organic products were often associated with a dull and gloomy image, the two friends created a neat brand with codes and values adapted to their target.
The laboratory of the brand has more than 45 years of expertise in organic formulation and uses a maximum of fair-trade plant raw materials.
Two logos reflect the newly created brand and the blazon, which can be found on every product, is the element of the gang and the community.
Ever since, the brand has evolved and proposes a wide range and not only designed for younger generations, but to all skins looking for healthy and efficient products
Z&MA (pronounced in French "Z et MA", which means "Z and MA"), it's also an engaged brand, very attached to the respect of the environment, of humans and of the planet.
Its motto sums up the philosophy: